The concepts associated with marketing have not really changed over the years and the decades. When a business has a product or a service it is trying to sell to potential customers there are several key steps that need to be followed in order for success to be achieved.
The first thing that needs to be done is analysing the product or service that is on offer and then determining what the target audience is. This will involve creating a ‘prototype customer’ that includes things like age, background, salary and other key factors.
A company will then need to determine the best way to target this established audience, the different mediums that will need to be utilised, and other factors like researching who the competition is for the product or service.
However, when it comes to marketing to millennials, things get a little trickier. The basic concepts are still the same, but a smart business will need to be well aware that millennials will be far more savvy to the techniques and tricks that have been used over the years.
Because millennials have grown up with the technology and mediums that marketers are using to sell to them, they’re not going to be blindsided by it.
The other primary factor that makes selling anything to millennials all the more difficult is the basic aspect of time. Quite simply, millennials don’t have it. Or, more accurately, they don’t have the patience for time.
Millennials have too many options for their focus, that if something doesn’t grab their attention, they are not going to spend any amount of time with it. In an ironic sort of way, the best approach with selling to millennials is to overload them. Posting to every form of social media will make it less likely for your product or service to be missed.
And the good thing about marketing to millennials? Once you have hooked one, they will do the word of mouth for you. Before you know it, something invisible could become very very visible. But don’t necessarily expect it to last, those millennials are also a fickle bunch.